543 Views
0

VIEW IN MY ROOM

SugarSchock Installation

Birgitte Moos Chalcraft

Denmark

Installation, Wood on Canvas

Size: 118.1 W x 118.1 H x 22.8 D in

This artwork is not for sale.
Primary imagePrimary imagePrimary imagePrimary imagePrimary image Trustpilot Score
543 Views
0

Artist Recognition

link - Artist featured in a collection

Artist featured in a collection

About The Artwork

Art Statement for ’SugarShock’ OH Sweet LOL-land is part of SugarSchock: A sitespecific installation for the exhibition at Hoejbygaard Sugarfactory, "Light over Lolland/ Set design as art", September 2011 in Denmark. This installation was site-specific and relates to the exhibit location's original purpose - sugar manufacturing, and incorporates painting. The paintings form a three-dimensional space that allows the viewer to step inside and interact with the room. It operates with visual and installation art, while it engages the audience. I call this interdisciplinary set design. Previously classical theater performances used painting as backdrops as a power to create the illusion of a realistic space, but the quaint expression here combines realism and abstraction. One could say that the factory's reality is, that we consume sugar, and the installations abstraction is a visual commentary on the effects sugar triggers in humans. Synthetic realism expressed abstractly as a comment to a mass consumer product. The paintings becomes a metaphor for how sugar fragments human mental fluctuations. Sugar, in different forms from highly refined white sugar to artificial sweeteners, is as addictive as alcohol, cigarettes and drugs. The addiction is very real! Research indicate that sugar may be similar to morphine and heroin in its ability to to increase opioids in our brain that produce pleasure. At first one get an initial 'sugar high' as the sugar queues serotonin. The beginning of the infamous 'sugar crash' which causes one to crave even more sugar. The food industry understands the power of sweetness and consumerism rooted in addiction. Sugar is one of the major dietary components. Corporate powerhouse companies executes an insidious sweetening of foods. The food companies give refined sugars aliases, and artificial sweeteners seems as a cure for addiction, but they are just another drug! A range of health problems is caused by both chemical sweeteners and refined sugar. It can cause hormonal imbalances, 180 degrees vision flips, diabetes and cancer. In 2005 WHO warned that deaths from diabetes may increase by 80% in 2015. Sugar can influence central nervous system activity and affects attention span and memory. It creates behavioral changes such as mood swings, depression and hyperactivity. Sugar is whats gone wrong with the diet of industrialized nations: a diet gone mad!

Details & Dimensions

Installation:Wood on Canvas

Original:One-of-a-kind Artwork

Size:118.1 W x 118.1 H x 22.8 D in

Shipping & Returns

Delivery Time:Typically 5-7 business days for domestic shipments, 10-14 business days for international shipments.

I am a Danish artist based in Copenhagen who work at an interdisciplinary manner in which I am experimenting with artistic concepts, that go beyond material boundaries, and explores the diversity of fields that make up the world of fine art. In particular, a fusion between set design, installation art, and painting. Utilizing vibrant spaces and surroundings I display artworks that often reflect on the totality of an environment, from the perspectives of socio-political aspects. Ranging from homelessness, to psychology, spirituality, and metaphysics, based on quantum mechanics, advaita (non-duality), entanglement and transcendence. With this, I unite visual art with psychology into a cross-disciplinary hybrid, in which my process takes me to the threshold between both art-making and a way of being. My art-practice explores meeting points between natural sciences and visual arts, driven by an impulse grounded in spiritual science. By looking at connections between the microcosm in the interior of the human being, and the macrocosm in the universe, the paintings are dealing with existential questions regarding our place in the world, and what lies beyond it. They are about the relationship between human consciousness and the interconnectedness of everything. As an Artist I have been involved in numerous projects and exhibitions in Denmark and internationally. I also lecture at cultural and educational institutions. My set design have been nominated as set design of the year in Los Angeles. The paintings Sugar Shock were selected to become one of ten finalists in the Saatchi Gallery's Open Call for Abstract Art, and I was the Featured Artist at the Downtown Artwalk in LA, curated out of Artists from all LA.

Artist Recognition

Artist featured in a collection

Artist featured by Saatchi Art in a collection

Thousands Of Five-Star Reviews

We deliver world-class customer service to all of our art buyers.

globe

Global Selection

Explore an unparalleled artwork selection by artists from around the world.

Satisfaction Guaranteed

Our 14-day satisfaction guarantee allows you to buy with confidence.

Support An Artist With Every Purchase

We pay our artists more on every sale than other galleries.

Need More Help?

Enjoy Complimentary Art Advisory Contact Customer Support