A Future Fair For All (Series) Installation

We are bombarded by multiple, sensory information on a daily basis. Advert-laden objects and their slogans have saturated and colonised the urban landscape. The passive consumer buys products to empower the self; can this be applied to politics? In a post-Thatcherite world in which politicians promote individualism, the isolated self seeks out empowerment. The politicians speak of "˜One Nation Britain' the rhetoric sounds inspiring but what does this slogan really signify? Do we seek self-fulfilment through these slogans or are they empty signifiers that leave us feeling isolated? Corporate and political language has become one and the same, both attempting to sell us something. "˜All of life presents itself as an immense accumulation of spectacles' Debord, G. (1983, 1). The spectacle has become the dominant model it plays upon our fears and need for more, more and more. June 2013 Debord, G. (1983, 1). Society of the Spectacle, Detroit: Black and Red, 35-53.
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