Chinatown / Tubeless Tires Artwork

In 2010, Mehmet Gözetlik affected the whole world by his project called, ‘Minimalist effect in the maximalist market’. In his project which produced by an artistic inquisitiveness, he shows that simplicity has been transformed to necessity to 21st century people that disturbed by big amount of data. He has contributed the transform of simplicity phenomenon to global agenda which subjected to dozens of thesis. When Starbucks changed their logo in January 2011, international publications such as adage.com, the Washington Post associated it with his project. In the end, It is exhibited in the “Reason Design Emotion" sub-theme of the Beijing International Design Triennial with many international designers including Naoto Fukasawa, Zaha Hadid, Ross Lovegrove, Marc Newson, Norman Foster and Philippe Starck. In 2013, 3 years after creation of this project, it has been a source of inspiration to ‘No Noise Campaign’ of Selfridges, a chain of high end department stores in UK. ! He made huge objects that can be hung on the wall in his ‘1/1 Real Scale’ Project. The basis of project is mass products with long lasting usage. Those products are less affected by instantaneous dynamics of consumer culture and developed for There is an unique virtual reality sensation in this project and it has been produced from functionality. the photographs supported by digital manipulation techniques. This series includes an ‘1/1 Real Scale Airbus A340’ completed in 2011 and a ‘Real Scale 40 Foot Cargo Container’ completed in 2013. Each work consists of multiple parts can reach up to approximately 8 meters and currently in progress. ! He transformed cargo containers to a colour system like the Pantone in his project He emphasizes idea of the colours which they add to our lives their regular function. called ‘Container Colour System’. ! except In ‘Citycab’ project, he emphasizes the impact of cultural differences on the transportation vehicles in big cities. He put together taxis of New York, London, Mexico City and İstanbul with their current fares. ! In ‘Alternate Movie Poster’ project, he shows us the real power behind the movies who are real actors and actresses. He is trying to notice that every movie has their own DNA with the brand integration. ! Mehmet Gözetlik externalizes social effects of consumer culture at his art projects in the best possible way. He opened his very first solo exhibition ‘Shipment Destination’ in 2012, at Gallery Işık İstanbul.