Au Bout Du Monde Painting

Isabelle Ferron Marchand is a Visual Artist who loves to create art and travel. In fact, traveling is very inspiring. Seeing the world improves her vision and increases her energy. More importantly, it gives her new creative project ideas and a lot of new perspectives. Ferron process of making art is intuitive. She creates a surreal world. She is inspired by nature. In her case, abstraction manages to bring out the phenomenon that is called “Pareidolia” (paredolia). Stains create a link with her life. The brain corrects the incomplete observations. It is based on the past experiences without however giving accuracy and reality. She takes care not to ignore seeing shapes, faces and patterns. Ferron follows her intuitions. She thinks that if she pays attention, her eyes, her brain and her life experience become accomplices and generate a whole imaginative universe without limits. This is how she can create stories through all these tasks. For example, if she sees a face in a stain, she expresses it and accentuates the details. She remains free to spontaneously choose the path to follow. The artist tries not to think and let the gesture guide her movement. Surprises do wonders. Art, in her case, is unpredictable. She not only wants to give intensity to the subject but also, she wishes to recreate an atmosphere filled with emotions and soul, reaching the viewer.