Spectacle (Richter selfie) Painting

I've used A famous abstract by Gerhard Richter as the backdrop, being a recognizable commonplace within common culture. At the same time, it was not my goal to refer to the painting nor its author, but rather to point out the status of the painting as a marketing product, a spectacle reduced to a recognizable poster. And it is the main task of a spectacle to present to us, using various forms of mediation, the world we are no longer able to experience directly. The group of runners visiting a museum was appropriated somewhere from the vastness of the Internet, and their occurrence helped me to make visible the manner in which we experience and consume culture in the present-day, postindustrial era. The anesthetized observers are entirely alienated and not even attempting to experience the painting directly. Life has put an end to art, by becoming itself artificial, technologically reproductive, replaceable.