Gold Valcambi 01.05.2016 - 65.820.000 $ , Unique Ilfochrome direct positive Photograph Photograph - Limited Edition of 1

The Chrome-Camera is a joint project between ILFORD Imaging and German photography artist Heino Heimann. The finished camera will measure 6m in length, 2.5m in height and 2.5m in width and features a lens specially sourced by Heimann from Italy. The Chrome-Camera will be used to create prints measuring up to 50 x 80 inches on ILFOCHROME media, developed on site by ILFORD. Thanks to the size and quality of the materials used, the unique print result promises to have the optical powers of the human eye in terms of image sharpness and resolution. Heino Heimann is currently in the process of building the Chrome-Camera at the ILFORD site in Marly Switzerland, which will be completed at the end of July 2012. The Chrome-Camera will subsequently be rented by international photo artists, who will have the opportunity to explore the creative potential of the camera and create prints on unique ILFOCHROME media. College and university groups from Switzerland and beyond are also invited to visit the ILFORD site to experiment with the Chrome-Camera and learn about direct exposure on ILFOCHROME. “My two great passions in photography are to use my art to push boundaries and to educate the younger generations. Therefore the Chrome-Camera project is a fantastic opportunity for me.” Says photography artist Heino Heimann. “It is a privilege to be working with an internationally-renowned media such as ILFOCHROME and I am excited to be able to offer other artists the opportunity to do so too.” “ILFORD has been enabling photographers to achieve their artistic vision for over 130 years and we are pleased to be working with Heino Heimann to offer them this new creative opportunity.” Says Lars Sommerhäuser, Chief Operating Officer at ILFORD. “Our ILFOCHROME media is a truly unique product and we anticipate the creation of some eye-opening work when it is used to develop images from the Chrome-Camera.” ILFOCHROME media produces images using a dye destruction positive-to-positive process. The material features 13 layers of azo dyes sealed in a dimensionally stable polyester base, which means that the print will not fade, discolour or deteriorate over an extended period of time. Tests conducted by Wilhelm Imaging Research have indicated that the ILFOCHROME resists fading under display conditions longer than any other known photographic colour material. Further characteristics of ILFOCHROME prints include excellent image clarity and colour purity.