White Concrete - Limited Edition 3 of 10 Photograph

Born in Australia, Naida Adell Ginnane first studied Visual Arts in 1985, completing a B.Ed (Art) followed by a M. Ed in 2004. Since then Naida has worked in the Visual Arts for more than 30 years, specialising in a range of techniques including 35mm SLR photography and dark room process, painting and drawing. More recently she has focused on digital imagery and film-making. Her students have won state Art/ Design awards and graduated to become successful artists in their own right. Now living in Singapore, Naida works as an emerging artist in her own company, teaching photography workshops and creating Fine Art. Artistic Statement I believe the role of the artist is not to make pretty things, but to challenge the viewer to question what they see and think. I do this by making images that are discernable visually and symbolically, providing the interpretation of deeper meaning. Using the flower as a motif to represent the environment, my work focuses on drawing attention to the environmental issues facing this generation and hopefully maintaining social discourse. My intention for the viewer is to delight and challenge. I draw them in with colour and contrast then surprise them with unexpected details. I use the juxtaposition of the beauty of the natural world with the ugliness of man’s impact, to reach the viewer in an emotional way, to experience despair with hope, and hopefully elicit a response. In some pieces, I use a camera to shoot the flower images, then use digital brushes, multiple layers and masks to ‘destroy’ parts of the flower. Other pieces combine up to 700 digital layers to create imaginary scenes. Current work combines digital images with mixed media such as ink and acrylic paint.