Ideal Woman: Chia Sculpture

Allie Pohl is a Los Angeles based conceptual artist who created the "Ideal Woman" symbol. The logo has been digitally enhanced to Western societies socially constructed ideal female measurements of 36-24-36. The symbol, which can be seen as an avatar, is a form that is repeated throughout her sculptures, installations, and jewelry. It serves as an agent for change: to question the social constructs of perfection. Barbie, an American cultural icon, born in 1959 at the dawn of the Post-War consumer culture, was intended as a toy for young girls, but its ubiquitous presence resulted in a brand representing the idea of female physical perfection. By developing a new brand image, the "Ideal Woman", Pohl forces the viewer to be aware of the unattainable nature of this "cookie cutter" form. Allie Pohl's Ideal Woman: Necklace, has recently joined forces with Daybreak, a Los Angeles based women's charity. Daybreak, a project of OPCC (a 501(c) non-profit organization, empowers women recovering from mental illness and homelessness to rebuild their lives. The women of Daybreak and Pohl assemble the necklaces and a portion of the proceeds are donated to the center. Allie Pohl (b. 1984) is based in Los Angeles. She received a Bachelor of Arts from Hamilton College. Pohl then attended Parsons, The New School for Design, in New York City, where she received an Associates of Applied Science in graphic design. She then went on to receive her MFA in Electronic Media Arts & Design from the University of Denver. Pohl has exhibited in galleries and museums in California, Florida, Texas, Colorado, and New York. Her art work and branded merchandise have been featured in over 50 publications including "USA Today", "LIFE Magazine", "Marie Claire", "The Orlando Sentinel", "The Denver Post", "Cool Hunting", "Huffington Post", and "Hello Giggles."