Jason Hoelscher

Born in St. Louis, MO, USALives and works in Savannah, GAMy paintings result from a determination to make art that can stand up to the rigors of official art world aesthetic judgment and critique, yet still possess enough visual impact and oomph to engage the vernacular glance of the untrained eye. In other words, to make paintings that work within and contribute to the cultural context of fine art while also being just plain cool enough to be worth looking at by the average person who, while not formally learned in contemporary art, is quite visually sophisticated from a lifetime of iconographic and logotypic training via mass media.Through exploring this aesthetic interzone I have arrived at works that acknowledge a simple truth: Embedded as we are within the spectacular time of an attention economy, there are too many things vying for our attention, and so, as with everything else, artworks often receive only a fleeting glance from viewers trained on quick-edit TV flashcuts and cross-pollinated, recombinant media intertextuality. If its to be the case that even an informed observer who likes a painting might give it only a minute of viewing time, then I believe there should be enough there to capture interest in that flashbulb b...