Carlo Spoldi

I started drawing at five years old, in college.
There were great images of Christs, Madonnas and saints hung on the walls, and I did them well enough for a child and I never stopped: in the middle school, in the artistic high school, in the Brera nude evening school.

My first personal exhibition was in the "Nuovo Spazio Metropolitano" in Milan, and since 1985 I have participated in some collective shows at Brown Boveri,
in the studio of the sculptor Elisa Chierici: "bad sculpture in christmas time" and in the study of C. Levi with E. Chierici, A. Martegani, S. Arienti, M. Mazzucconi and others.

In those years in advertising there was a need of people who could draw well: layout, storyboard and large hyper-realistic illustrations and I was hired in Saatchi & Satchi as Art Director were I worked for ten years.

In Saatchi & Saatchi, in addition to campaigns for national and international customers, I did also campaigns on topics such as racism, AIDS…

On the occasion of the realization one of those campaigns I involved the photographer O. Toscani
who was thinking of a different way of doing communication, something that was not
simply advertising a product, but conveying content.
So we decided to open an agency based solely on cre...