Roberto Ferrero

Maybe it was 1986 when they gave me the first camera, a shiny red Halina.
Since then I have started to look at the world through different eyes.
I still remember many years earlier I came across one of those tourist gadgets in the shape of a toy camera that projects tourist images of a certain place into the optical viewfinder with every click. Surprising,
it was love at first sight.In 1988 I took it more seriously by attending the Italian Fashion photography school in Genoa. So my interest in photography began in the late 1980s with the amazing and fascinating film development technique and black and white printing in the darkroom, to then tune into new digital technologies.
I also love to express my style through the Holga toy camera and the pinhole camera, analog and digital.

Toy Holga cameras with a meniscus lens, made of plastic or glass; the lens is full of chromatic aberration and vignetting, the camera is at risk of light infiltration. The plastic lens produces images of low contrast and sharpness compared to glass. The glass lens in any case, as for the plastic lens, has a strong and progressive loss of quality that is distributed from the center towards the edges. But they offer a perspective that looks natural and...

I trained professionally with the Italian Fashion School of Genova and followed workshops with internationally renowned photographers such as Andreas Bitesnich, Mimmo Jodice and Kent Koberteen of National Geographic.

International Center of Photography, Scavi Scaligeri, Verona.
Chateau de Bosses exhibition space in Saint-Rhémy-en-Bosses, Valle d'Aosta.
Ethnographic Museum, Pinerolo.
Fortress of Ghar El Melh, Tunisia.
INAIL, Roma
Rassegna dell'immagine di mare, Finale Ligure Marina.
I was actively present, with the collaboration of Tau Visual and the non-profit organization Rava-nph, on the occasion of World International Day on Childhood Rights, at an important exhibition of "Immagini di bambini" which is hosted in the Galleria Vittorio Emanuele and at the Castello Sforzesco in Milano.

Among my collaborations, the names of the paper company Fedrigoni, the Spanish marketing and services agency Promotor, Daimler Chrysler Jeep, Forces of the Order, Club de Musique, Focus English version, Touring Club and various catalogs, both collective and personal, stand out.