Sonia Jeronimo

From CEO to Artist: My Journey of Transformation Through Art
By Sonia J.

I never set out to become an artist. For over three decades, I led in the fast-paced, high-pressure world of tech—first as an entrepreneur, then as a CEO. I was driven, focused, and proud of what I’d built. But somewhere along the way, I felt the pull for something deeper. Not an escape, but a transformation. In early 2024, I stepped away from the corporate world and into something entirely new—a creative life rooted in authenticity, vulnerability, and the courage to express.

Today, I’m a self-taught, emergent artist living in the rural mountains of Portugal. My work is a reflection of my journey—from trailblazer in the boardroom to a liberated creative spirit surrounded by the grounding beauty of nature. My art is abstract, vibrant, and textured. It’s my way of telling stories that can’t be told in spreadsheets or strategy decks—stories of transformation, empowerment, and the quiet power of change.

Painting, for me, is about freedom. There are no rules. No formulas. Just intuition, color, and raw emotion. Much like leadership, it requires courage—the willingness to adapt, to take risks, to embrace what’s uncertain. I paint large-scale pieces, often on the ...

Economics.Self-Taugh Artist.

EXPO NORTH- Braga from 12th to 14th September 2025, Portugal.