FeelingTree Print

I started drawing at five years old, in college. There were great images of Christs, Madonnas and saints hung on the walls, and I did them well enough for a child and I never stopped: in the middle school, in the artistic high school, in the Brera nude evening school. My first personal exhibition was in the "Nuovo Spazio Metropolitano" in Milan, and since 1985 I have participated in some collective shows at Brown Boveri, in the studio of the sculptor Elisa Chierici: "bad sculpture in christmas time" and in the study of C. Levi with E. Chierici, A. Martegani, S. Arienti, M. Mazzucconi and others. In those years in advertising there was a need of people who could draw well: layout, storyboard and large hyper-realistic illustrations and I was hired in Saatchi & Satchi as Art Director were I worked for ten years. In Saatchi & Saatchi, in addition to campaigns for national and international customers, I did also campaigns on topics such as racism, AIDS… On the occasion of the realization one of those campaigns I involved the photographer O. Toscani who was thinking of a different way of doing communication, something that was not simply advertising a product, but conveying content. So we decided to open an agency based solely on creativity. We called it first “The Cat and the Fox” then 2x3. No meeting, no brain storming, target or marketing, just ideas. At the same time, since 2004, I resumed the exhibition activity with a series of large print of computer hand made works "Pixel by pixel" displayed in a personal exhibition at the A&M Bookstore and some group shows: "Ap-punto" and "No Parachute" in the Art & Gallery of M. Gandini and "These ghosts" at the 1000 Eventi gallery. Meanwhile, O. Toscani asked me to help him with a new sports brand of Benetton, for which I carried out the communication campaign "Do You Play Life?" presented to the press in New York and became the new brand: "PLAYLIFE". Later I assumed the role of director of the communication department of Fabrica, where, besides the social campaigns for Greenpeace and for the french television Artè, I also had the opportunity to shoot a film in Japan for Japan Tobaco whose theme was summarized in one sentence: "Tomorrow I stop Smoking". In Fabrica I curate the "Fear" exhibition for the Pecci museum in Prato, and direct a movie about the theater company "La Fortezza" in the prison of Volterra.