Rand Masa'Deh

I am an introspective artist exploring my identity and change. I believe that the past does not define us, but change persistently does. By delving deep within, I zap a simple thought or feeling by thoroughly dissecting it, triggering my madness yet feeding my creativity and playfulness. Like volcanoes, I am stirred by the accumulation that transpires inside of me to finally express myself in the form of an artwork. Considering that indecisiveness and passion are my only constant traits, I perceive art as a channel that nurtures my personality without restricting me in my practice. I strive to portray my raw and authentic self in different moments in time by conceptualizing and portraying the unseen and volatile aspects of my personality, thoughts and feelings.

I constantly push my personal boundaries and margins of creativity by exploring contemporary painting, drawing and digital art. A huge part of my creative practice concentrates on the intellectual thought process rather than the outcome. I find inspiration in primary and secondary experiences that evoke my mind and heart and inevitably prompt some form of change inside me. I identify key themes through introspection especially when I am processing an overwhelming state o...

Rand obtained a BSc in Management with Marketing from Royal Holloway, University of London, then worked in advertising until she found herself delving deep into her childhood hobby: art.

She completed a sight-size drawing course at The Florence Art Studio in Florence, Italy, then obtained a Graduate Diploma in Art & Design with a specialism in Fine Arts from the Royal College of Art, London, UK.

Rand has been selling her work online through her Instagram page @Rawthentic.art since 2018.

Her open-minded approach can be due to her roots as a Jordanian woman raised in Amman, Brussels and London. She perceives herself as being too westernized for the Middle East yet an alien to the West. Today, she aspires to continue to explore her identity and key themes and stories that are vital to her personal growth through her practice.

Unfair Milano, Milan, Italy 2022
World Art Dubai, Dubai, UAE 2022
The Concept Box Exhibition, Amman, Jordan 2021
Royal College of Art Publication, 2021
Fable International Contemporary Exhibition, MADS Milano, Milan, Italy 2020
International Academy-Amman 2013 “Utopia vs. Dystopia”