Mada Artwork

Hello, I'm Luise Eru, an artist born on January 25, 1998. My parents are simple, my mother is a seamstress and my father repairs washing machines. I was raised by my great-uncles on my father's side, both of whom are now deceased. My images come from the emotions created by my daily life, creating something that transcends imagination. Having my culture crossed by cultural industrialization, which no longer accepts it in its original format, having to express its feelings according to the evolution of the market and capital generated by the cultural consumption of the history of a people. Creating interference in my interpretation of signs according to their manifestation in objects and images in the perception of the cultural construction of large metropolises. Analyzing how the cultural metamorphosis occurs in the great cultural centers and what is my role in this new urban narrative. Where artistic concepts are cataloged in order to produce capital, which not only affects the mass media, but the contemporary art market itself. With new forms of production aimed at capital, techniques adapted to accompany an exhaustive creative pace of production. They make the market empty of original concepts and reinforce the mass production of the same image or work of art only as a social status and decoration item, not as the cultural identity of a people or group of people. Relying on a purely aesthetic narrative devoid of concept or emotion. Through my work I try to create an aesthetic narrative where the concept expresses emotions and experiences, producing works that visually impact the public, bringing to light a place of belonging and cultural development. Using techniques from industrialization itself to create cultural identity and identification with ancestry with groups that resemble me. Present in hip hop culture, pop culture, historical events, cinema and my everyday experience to create an image that conveys individual concepts thus talking to the audience's history, I create an abstract vision of the future. Criticizing cultural poles that ignore the subjectivity of being black, ignoring their experiences and emotions generated in urban life that excludes them. Emotions, feelings and desires, passion, anguish, strength and beauty, everything is portrayed in flowers and characters present in my work, representing the very feeling present there, like dreams, love and hopes that are beautiful, but very fragile in this reality.