Sunrise surf session at the Magic Bay Morocco Print

Patricia Imbarus is a fashion, advertising and editorial photographer based in Lisbon. With over a decade of experience in Milan, Barcelona, Berlin and across Asia, Patricia brings a distinctive visual approach and a strong narrative sensibility to every project. Her work spans photography, directing and production across global campaigns, editorials and documentary assignments. She has collaborated with clients including Harper's Bazaar, Numéro, MILK, ELLE, Marie Claire, Blumenhaus, Condé Nast Traveler, Gucci, ZARA, Coccinelle, Bellerose, Louise Misha, Assouline and Havas Media, to name a few. Known for her particular use of color, sensitivity to light and ability to move seamlessly between formats and genres, Patricia is often sought out for her candid style and her skill in shooting on film. Whether leading large productions or capturing quieter, more intimate moments, Patricia brings presence, precision and a grounded creative vision to every set. Her background in business strategy, luxury brand management and sustainability informs her process, balancing artistic direction with a deep understanding of brand and cultural context. Passionate about environmental issues, Patricia aims to contribute to meaningful conversations around climate resilience and regeneration, and the role of visual storytelling in driving positive societal change.