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Zeitgeist. Oliver Gingrich & Shama Rahman. Motif II - Limited Edition of 20 Artwork

Art in Flux

United Kingdom

Mixed Media, Algorithmic Art on Aluminium

Size: 14.7 W x 8.4 H x 0.8 D in

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About The Artwork

C-Type Metallic 374 x 212 mm, Mounting Substrate: Aluminium Gloss Fixing Subframe Zeitgeist, developed by the artists Olive Gingrich and Shama Rahman, uses machine learning algorithms to indicate ‘Flow’, turning the artwork into an interface of creative collaborative practices. Zeitgeist measures whether audiences are in a Flow mental state, a state of increased creative stimulation, reduced stress and increased relaxation. Zeitgeist analyses this data and represents Flow states as visual cues - a process called ‘nudging’. Lighter colours and more complex forms represent a heightened state of Flow. Visual cues provide information on Flow as measured via an EEG – an electroencephalogram which records brain activity. A proprietary deep-learning algorithm compares these inputs to a brainwave signature pattern of Flow. This sculpture represents Flow mental states of the artists creatively collaborating during the UK lockdown, compared against brainwave signature patterns of FLOW identified by Dr. Rahman during her Doctorate and now developed further with her startup NeuroCreate’s AI Flow classification. This sculpture represents Flow mental states of the artists creatively collaborating during the UK lockdown. Creative engagement can help people to socially connect with one another, reducing stress, and resulting in greater wellbeing. The Zeitgeist project hopes to contribute to a wider discourse of Art in Health, with the researchers working actively with NHS experts on further development of the project.

Details & Dimensions

Multi-paneled Mixed Media:Algorithmic Art on Aluminium

Artist Produced Limited Edition of:20

Size:14.7 W x 8.4 H x 0.8 D in

Number of Panels:2

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Delivery Time:Typically 5-7 business days for domestic shipments, 10-14 business days for international shipments.

Founded in 2016 at Light of Soho gallery in London by the artists Maria Almena, Oliver Gingrich and Aphra Shemza, Art in Flux is a Community Interest Company committed to furthering the development of the media arts community in the UK. As an artist-led forum, Art in Flux offers a space for collaboration and exchange as key artists and organisations come together to profile their work. Through talks events, performance evenings, workshops and exhibitions, Art in Flux brings these ideas to the wider public - providing a fluid platform to discuss strategies, processes and collective themes within the media arts. Art in Flux is committed to the ever-changing needs of media artists working right NOW in the UK and will remain in a dynamic state of change in order to facilitate them.

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