Roy Andres Hofer

Royglobalized - Works for and of a Global Society

Media images are with us everywhere, being both integral facets and isolated reflections of today's globalized world. This paradox is the essence of the Royglobalized series, which focuses on those processes and structures of worldwide marketing, media and politics that both shape and confuse our modern environment and our individual selves. Roy Andres Hofer challenges us not so much by the artist's own presence, but rather as a compelling individual experience and feeling of personal consternation over the trends of globalization. Roy Andres Hofer shows these complicated mechanisms in a sometimes documentary, sometimes fictional way through ordinary, everyday glimpses of our world which force us to question ourselves and our own social assumptions.