12sculptures on lunchbreak show how CAMST, big Italian company in food preparation, has met fine arts. Our artistic effort tells of ethic achievements and adapts founding values in sculpture, aiming at emotional engagement of the public—audience/customer—into wider consumer experience alive with history and culture. Welcoming attitude: at shift end, the siren buzzes to gather into communal place, the building site under construction is left waiting—the unfinished. Lunchbreak seen as social achievement goal and cooling-off period with metaphysical value. The iconic photograph of construction workers on beams in Lunch atop a Skyscraper is inspiration for and gives unity to the series. More info http://www.gustavoitaliano.it/gustavo-la-cultura

Strategy Sculpture