Sofia Gerona

I am a visual artist born in Paraguay and raised between Uruguay and Brazil. With limited access to traditional art materials, I began creating images with what I had available: a computer and a mouse. What started as a necessity slowly became my main artistic tool and a fundamental part of my visual language.

For many years, digital media allowed me to explore what I could not always access physically. Through Photoshop, I learned to recreate the textures, palettes, and sensations often associated with tangible materials such as paint, fabric, paper, moss, leaves, and aged surfaces. This relationship between limitation and invention continues to shape my work.

My palette is deeply influenced by nature, especially greens, ochres, earthy tones, and organic textures. I am drawn to visual elements that contain a certain ambiguity: forms that are not conventionally beautiful, yet remain aesthetically compelling. I often search for a deliberate kind of “ugliness” — something imperfect, raw, or unsettling that gives character and tension to an image.

The human figure is central to my work, often combined with elements of fashion, fabric, and styling. I am interested in how clothing, texture, posture, and expression can transform the b...

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