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The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. International Management: Culture, Strategy, and Behavior reflects new and emerging developments influencing international managers. Dancing Skeletons 1st Edition Textbook (.PDF) portable document file format - They also include information on current events, such as the earthquake in Haiti.