The Performance Painting

Born in Madrid, Spain, JF Moreno was exposed to the artwork of the masters, Velazquez, Goya, Sorolla, Picasso, Dali, and Miro, at a young age, which left a lasting impression on him. These influences lead him to explore a career as an artist, illustrator, and photographer. With an attention to detail and strong knowledge of color theory, Moreno produces works that echo the timeless beauty of the masters while also creating contemporary work that collectors bond to in a deeply emotional way. “I paint each piece for myself. The places I see in my mind and wish I could visit in person,” Moreno says. “Each painting I create holds a place in my heart, and at times it is hard to give them up. Only by hearing my collectors tell me of their feelings for the painting does separating from my painting seem easier.” Art is a form of communication, but it is not only designed to communicate to others, it is a deeply personal form of self-communication. “Sometimes, we artists find ourselves painting our innermost thoughts and fears without ever intending to do so,” says Moreno. Moreno believes that the ability to express deep, often subconscious, emotions with a painting medium and tools can be both a blessing and a curse. This passion to express one’s feelings and perceptions is the artist’s deep force of motivation and inspiration, yet it still requires nurturing, patience, evolvement, and the need to transcend the ebbs and flows of daily life. Predominately a self-taught artist, Moreno’s work is traditional, abstract, and sometimes surreal. He uses a variety of mediums and is constantly exploring and experimenting with his work. Currently, the artist works in oil on large canvases producing abstract and surreal pieces that evoke an otherworldly sense of place. “I hang my work in my home surrounding myself with these places that only exist in my imagination,” Moreno says. Moreno accepts private commissions and enjoys the challenge of creating a work that visualizes the thoughts and ideas of his patrons.