The Red Umbrella Photograph

Elliot Erwitt once said: "Nothing happens when you sit at home. I always make it a point to carry a camera with me at all times…I just shoot at what interests me at that moment." Having worked as TV producer for advertising agencies and broadcasters, at some point I switched to photography. Part of photography’s magic is that is performs something that no other technology in the world can do - it stops time. It allows our conscious to examine the moments that otherwise we can only experience subliminally, within a flow of reality. At the same time, a photograph explodes onto the viewer’s conscious immediately, unlike a video. While we may examine a photographic image for a period of time, or multiple times, our perception of the photo is still largely driven by that immediate judgment in the first second that we observe the image.