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Height of Exploitation Sculpture

Parivesh Shrivastava

India

Sculpture, Paper mache on Other

Size: 0.4 W x 0.4 H x 1 D in

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About The Artwork

the work of Parivesh Shrivastava and Vijay Yadav, collaborative artists living and working in Jaipur. Parivesh, who hails from a family of traditional painters, has joined forces with sculptor Yadav in a recent series of works that comment upon consumerism and the invasion of western-style material values into traditional Indian culture. The artists mix a humorous ironical approach with serious issues. Height of Exploitation is a life-sized cow, made of paper suspended upon invisible bamboo supports. But this is not an ordinary cow. The colourful bovine has had every inch of its "skin" covered with popular labels and advertisements for beaf and dairy products. The two artists spent days downloading commercial graphics from the Internet that promote such things as Amul dairy products, Beaf advertisements, No Artificial Growth Harmones tags, McDonald's burgers, Burger King fast foods and Hormel canned meats, etc. Surfacing the cow with these graphics makes a powerful statement about the modern tendency to see everything in exploitative and purely commercial terms through sarcastic eye. A replica of a milking machine has been attached to the cow's udder, and even a "methane generator" has been rather irreverently inserted into the cow's behind.

Details & Dimensions

Sculpture:Paper mache on Other

Original:One-of-a-kind Artwork

Size:0.4 W x 0.4 H x 1 D in

Shipping & Returns

Delivery Time:Typically 5-7 business days for domestic shipments, 10-14 business days for international shipments.

I was born on 14th of December, 1987 in Jaipur, Rajasthan, India. I am fortunate enough to be grown up in an environment of fine art. My father is an artist who used to work in Indian traditional art style. So, I learnt about the indian colours and the gold leaf printing process, used in the paper paintings and indian pichhwais,at the very tender age. In terms of concept and structure, my works seriously inspects the unruly interference and effects of Consumerism, by the use of popular images, on the social and economical conditions in the public and private space. I used to work on the images of ambiguous realities and their subtle complexities that come from my everyday visual experiences of social and global economic and political issues through the use of mechanical means for lines, colours, forms, compositions etc. My lines contain certain crudeness coming with my inner anger for this uncontrolled dishonest system of consumerism. Also, my compositions are the reproduction of the popular icons showing again the mass production and mass consumption policy. Consumer products, which are coming as metaphorical and connotative icons in my works, for instance cold drink bottles, medicine bottles, chocolate wrappers, milk bottles, toffee wrappers, liquor bottles etc. shares a large territory in my works. The consumer products, where sentiments and emotions do not exist, I have chosen to use the mechanical means of Serigraphy and Lithography for reproduction or rendering techniques over the hand painted or colour printed two-dimensional surface to achieve the desired impersonal and insensitivity. Here, Pop-Art favours me the mundane reality, mass production, the impersonal, irony and parody to defuse the personal symbolism. Also, Pop-Art is iconic and accessible to the mass public, so that easy to understand and recognize and I like to provoke the people to think about their surroundings.I am not only interested in global consumerism issue but my works are also the potion for the group of pseudo intellectuals who postulate themselves as so-called intellectual and society moral police. As in our society, there is a group of people who manipulates between the stereotyped and modern moral values for their own profit.

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