Beautiful lie Print

My name is Jaime Jurado Pomares, better known in the world of illustration and contemporary art under the nickname James Zeta. I spent more than twenty years dedicating myself to the illustration, design and realization of exhibitions both outside and inside Spain. Part of the premise of showing the emotional face of the image and the effort required to convey the personality in a manner as specific as the shadows, surge this technique. The stain as the main element is responsible for showing the most personal and significant features of what is intended to capture. The use of ink translates into an exact moment and a specific emotion of a characteristic place, stories and fictions of the stranger's life, therefore, the regular constancy of that reality. It could be said that there are a lot of ways to carry out a type of exercise with other techniques or methods, including digital treatment. However, the process of realization by hand is much more complex, and involves a real confrontation with the image, as well as the filter, otherwise it will not completely control each stroke, each spot and each blank space. It is not about the result. The image is only complete when going through that exact process. The moment in which the phase reaches its maximum expression, the moment in which the image has figuration but is not yet completely finished. Exact moment that I refer to as "dismembered image" or "burned" image. In this way it is understood that the image never ends because it is not necessary, taking into account the concept we have of "finishing". I usually work on the basis of reality or part of a photographic element. The reality, the strength, the energy and the feeling that transmit that can only come to life before the eyes of the one who looks.