Helio Junior

Advertiser, radio presenter, art director, creative director, branding design, copywriter, writer, storyteller, philanthropist, photographer, I could be the iron man, but I'm not, but I ended up being known as Sagoias because of my instagram, which is a joke with my name, but my name is Hélio Júnior. Born and raised in Brasília, I do a lot of my work here, but I still love to travel.


I still love to travel, because since 2008 I photograph bands and I have traveled a lot doing this, being on stage is a passion and I loved this road thing, but then I got tired of it and I thought it was getting older. It was actually a disease - Multiple Sclerosis - that stopped me for a while and made me see the world with different eyes, or at least I perceived the world with different eyes. Now I wanted to dare more, take the obvious and make it not so obvious, I wanted to be different from the rest and after a little over two years of therapies and treatments I started shooting again, weaker, a little shaky, but more inspired than ever.

Ah but this is no longer one of those stories you read behind a jar of ice cream, not really. I did not come from a great generation of creatives, in fact I am the second of the creative lineage of my fami...