Sarah H Jameson

United Kingdom 1952. Immigrated to Sydney, Australia 1957, currently living in Melbourne.Women's periodicals have influenced generations of women in their body image and the concept of a female ideal. American feminist Naomi Wolf states in The Beauty Myth (1990)The voice of the magazine gives women an invisible female authority figure to admire and obey, which women are rarely offered anywhere else but in their glossy magazines. That voice encourages that trust and sharp eye as to how thoroughly ad revenue influences the copy. It is easy to misread the whole thing advertisement, beauty copy, images of models as if it were a coherent message from the editors telling women, you should be like this. Some of the harm done by the magazines to women comes out of that misunderstanding. This body of work of 32 images unpacks the visual portrayal of women in periodicals such as Australian Women's Weekly, Cleo and Dolly by comparing selected images contained in these periodicals to photographs that document my personal history. The ideals portrayed in these women's periodicals is examined to establish the possible connection and influence of the effect of the female ideal on my past and present.
My current body of work begun in 2003 is ag...