Sungwon Lee

"From advertising to art, the journey in between"

Hi, I'm Sung-won Lee, a photographer in South Korea who has worked in the advertising photography business for 20 years.

My works had always pursued a commercial purpose, seeking perfection and catching people's attention.

At numerous photo shooting site, I had worked fiercely to create ‘images that everyone can be satisfied with'.

That experiences gave me the important technological growth and I found my own style and color.



But as time passes, some questions gradually began to pop up in my mind.

“Does this work really contain what I want to make?" and "Does this image show how I feel exactly?”

Advertising photography is an attractive form of art in itself, but sometimes I felt like I was losing myself in it.

So I decided to step into a world of fine-art photography in a more liberal way, which can express the emotions and the moments that they really are.

In this exhibition, I would like to show my own perspective that I have never captured before, based on all the skills and experiences learned from my advertising photography works.

These works have no commercial purpose. Just delivered the emotions that come from me as images.

By transforming the sophistication an...

DAEGU ARTS UNIVERSITY (PHOTOGRAPHY)
SEOUL HONGIK UNIVERSITY (PHOTOGRAPHY)

Solo Exhibition
a person, view gallery,2003
a person, new vision gallery,2004
원인동의 기억, 2021
잠시, TOMA gallery, 2025.01

Group Exhibition
대구 젊은 사진가전, 2001
대구 젊은 사진가전, 2002
INTERNATIONAL PHOTO(japan,sionoe), 2002
OSAKA Nikon Exhibition, 2002
대구정물사진소품전, 2002
MIO photo award(japan), 2003
International Universiad photo festival, 2003