"When I discovered the name Fleur du Mal, it represented a dichotomy that I'm drawn to - beauty with a bit of a dark side. As a reference to Baudelaire's poetry, we tapped into the theme "love hurts" for our campaign. I curated my art collection for Saatchi Online from the point of view of my brand - chic, provocative and with an edge. This is the aesthetic that I am naturally attracted to, and I think a lot of the pieces reflect that vision." ~ Jennifer Zuccurini, Founder & Creative Director of Fleur du Mal