Finely focused on how-to and why throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. This full featured text is provided as an option to the price sensitive student. The Neuroscience of Human Relationships 2nd Edition Textbook (.PDF) portable document file format - The framework has been developed to portray sales managers' activities as three interrelated, sequential processes, each of which influences the various determinants of salesperson performance.
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