Cala la note n.34 Collage

GEC (1982, Cuneo, Italy) lives and works in Turin. In 2007 he graduates in Environment and Land Architecture at the Politecnico of Turin. His work is mainly based on the use of the web to involve the public in first person; without the public each artwork could not exist. The invitations for an active participation addressed to the viewer are born on the social networks and investigate issues such as work, advertising, conscious consumption, class struggles, game; their success depends exclusively on the audience response and the level of interest that each project is able to create on the web. The result are artworks often carried out in the urban space, images or environmental installations which are ironic and dramatic, capable of involving a transversal public through a synthetic and direct language. Gec has participated to important exhibitions in Italy and abroad. His recent exhibitions include “Schermi delle mie brame”, Triennale di Milano, Milan, Italy (2014); “Cala la notte”, Biblioteca Civica Museo Mart, Rovereto, Italy (2013); “Epidemic happiness”, Biennale di Architettura di Venezia, Venice, Italy (2012).