Daira Installation

Born in Surrey, England, she moved to Texas in mid-teens. She received a BFA with outstanding portfolio award in Communication Design from the University of North Texas. After graduation, she worked for Fossil for over a decade in design, art direction and finally as a lead watch designer. She has also worked for brands such as DKNY, Armani Exchange and a collaborative collection with Opening Ceremony whilst still at Fossil. She is currently a multidisciplinary artist working in the fields of product design and development, illustration and graphic design. Nosheen Iqbals Pakistani heritage plays a dominate role in her choice of color, pattern and texture. Pakistan has a rich history of pigment dyeing and embroidery techniques which varies in each province and dates back further than the Mughal Empire. She is also heavily influenced by the intricate and interlaced patterns found Islamic Art. Taking key elements from the classical tradition, she elaborates upon them in order to invent a new form of decoration and design. From an early age she was sewing and embroidering small remnants of fabric, leaves and textured papers. Intrigued by the idea of tactility of mixed media textile and the juxtaposition of soft and hard materials - nature versus modern. To further explore this notion, she combines fibers and wood to create something handmade using unconventional techniques. She has worked with brands such as Hermes to create extraordinary installations for their store window. She has also worked with brands such as Fossil, Opening Ceremony and Virgin Voyages. In addition, she has created charitable pieces for Dwell with Dignity, The Warren Center, ICNA and the Humane League.