Ofa Atu - Limited Edition 2 of 20 Photograph

Jeremy McKane, travels the world documenting the threats facing our oceans with the emphasis on what is left worth protecting. Originally when McKane started photographing his models in the ocean he was bombarded by plastic pollution. He remembers in those moments thinking humans are a virus to the earth. Someone should clean this up. Later McKane realized he could use his platform as an artist to not only create awareness but action to resolve some of our greatest issues as humans. Perhaps McKane is best known for his massive Public Art Installations. McKane believes that the people that need art the most are the ones that cannot afford it. The funds you spend here go back to his project to create awareness around Ocean Conservation thru his installation called LUCiD. LUCiD is an Art Project that aims to raise our consciousness when it comes to the health of our oceans. The Lead Artist and Creator, Jeremy McKane travels the world to document how our oceans are doing. As you might imagine there are many things that are bad but there are some great things happening. McKane feels it's important to share positive messages if a positive response is wanted in return. McKane joined forces with Ukrainian Programmer, Aliaksei Rubanau who has been utilising BCI (Brain Control Interface) Devices to control robotic devices. Aliaksei wants to be the first software application on the manned mission to mars. McKane told Rubanau his passion to create artwork that might make us all think about our oceans in a different way. Rubanau agreed and LUCiD was born. We process a user’s brainwaves to determine when they are in a meditative state. Once they are calm and only thinking of one thing or of a clear mind, then they are presented with all the wonderful things worth saving. If a user cannot free their mind, then all they see is trash. The goal is to change the way we think and change our future! McKane is also the co-founder of the ULTRAMARINE Ocean Action Summit on Sir Richard Branson's Necker Island. ULTRAMARINE meets every year and brings almost 100 people from 15 countries that focuses on Ocean Action.