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View In My Room
Photography, Digital on Paper
Size: 22 W x 17 H x 0.3 D in
Ships in a Tube
196 Views
0
Showed at the The Other Art Fair
Artist featured in a collection
Window Dressing The words advertising, marketing, and branding, are sometimes considered to be synonymous in the world of buying and selling goods and services. However, from the onset of this series the intent of the photographs was not to imply any notion that consumerism, no matter how it is hyped is good or bad. I am simply taking a closer look and examining the complexities of how we perceive and visualize what goes on in store windows. I am more interested in the reflective, surreal, inside/outside relationship and the visual narrative that sometimes occurs when looking through a store window, both inside the store and outside in the “real” world. I want to show these two seemingly different worlds and how they collide into a plethora of interesting visual dynamics. For example, the warmly lit window interiors with still and motionless subject matter and cool daylight penetrating through and reflecting off of the glass. All of this takes place amid a sometimes booming, palpable city complete with sirens, horns honking, and people passing by. Some of the people ignore the reflection of light on the window and it’s content inside, and some do an interactive dance around the window to see what’s inside. Cupping their hands around their eyes, moving in and out so that outside reflections don’t interfere with the quiet solitude of the manikins and sale items, and sometimes non-sale items, on the other side of a thin piece of glass. Rarely, do you see people looking at the reflection on the outside of the glass and the subject on the inside of the glass simultaneously. It’s these complex juxtapositions of subject, reflections, color, light, and movement that I find fascinating and try to explore photographically. DeGrand © 2012
1970
Digital on Paper
5
22 W x 17 H x 0.3 D in
Not Framed
Not applicable
Ships Rolled in a Tube
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Bio Joel DeGrand holds an MFA in photography from the University of Oregon and a BS in Art Education from Indiana University of Pennsylvania. He has been a photographer since his early childhood, and has taught art and photography since 1968. He has participated in numerous one-person, group exhibitions, and workshops in the United States and abroad, and his work is included in many museums, corporations, private collections and publications. He has published 16 books of his photography and won many awards for his work over the years including an (NEA) National Endowment for the Arts grant.
Handpicked to show at The Other Art Fair presented by Saatchi Art in Chicago
Artist featured by Saatchi Art in a collection
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