Álvaro De La Herrán

Álvaro de la Herrán is a Spanish visual artist and film director whose work explores the intersection between photography, cinema and generative image practices.

Working across photographic series, video and hybrid visual processes, his images often blur the boundaries between observation and fiction. Through carefully constructed scenes and cinematic atmospheres, his work introduces subtle disruptions into everyday reality, inviting viewers to question what is familiar and what may lie just beneath the surface.

De la Herrán’s recent work incorporates generative technologies as part of a broader visual language, using them not as spectacle but as a tool to extend photographic narrative and explore new forms of image-making.

His work has been featured in Vogue Italia, Arte TV, and the Los Angeles Cinematheque, and exhibited at institutions including the Balenciaga Museum in Bilbao, the Museo del Traje in Madrid, and Palazzo Morando in Milan.

Through his photographic practice, he continues to develop bodies of work that inhabit the fragile territory between documentary presence, cinematic construction and imagined realities.

. Bachelor of Information Sciences by Complutense University of Madrid.
. Cinematography by the School of Cinema and Audiovisual of the Community of Madrid.
. Professional photography by the TAI school of arts.

2023 Exhibition Galería La Zona | Madrid (Spain)
2018 ECOS#22 Galería Sala Rekalde | Bilbao (Spain)
2014 “MAN IN PROGRESS” Exhibition | Museo del Traje | Madrid (Spain)
2013 LJIFFF #4 | California (USA)
2013 Berlin Fashion Film Festival | Berlín (Germany)
2013 Madrid Fashion Film Festival | Madrid (Spain)
2012 Berlín Fashion Film Festival | Berlín (Germany)
2012 San Francisco International Fashion Film Festival | San Francisco (USA)
2012 Cristobal Balenciaga Museum | Bilbao (Spain)
2011 Koldo Mitxelena Kulturunea | Bilbao (Spain)
2011 LJIFFF #2 | California (USA)
2010 ASVOFF Milano & Vogue Italia | Palazzo Morando | Milano (Italy)
2009 ASVOFF #2 | Paris (France)
1999-2005 Selected by 64 International short film festivals | Spain, Germany, USA, Turkey, France, Italy, Portugal and Colombia.