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ABOUT THE ARTWORK
This Is Not A Photograph. At least not in the traditional definition of photography as an image created using a camera. Images can be treacherous as Magritte famously demonstrated with his pipe. This is a digital artwork created using text-to-image machine learning software. My method embraces the flaws, imperfections and glitches generated in the production of the image. This technique is an extension of my work in photography, filmmaking and virtual reality. I am using software to imagine new worlds with a machine rather than using a machine to capture a world that already exists. I'm exploring a co-creation process with an artificial intelligence to create environments that are at the same time simulated and hyperreal, polished and imperfect, familiar yet strange. I am questioning how we can redefine photography in a time of synthetic imaging. "If 'the medium is the message', as Marshall McLuhan put it in the 1960s, then the message of photography has become the malleability of that which is considered real rather than its recording and contemplation." - Fred Ritchin, Exiting The Photographic Universe, 2022.
Original Created:
2022
Subjects:
Materials:
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DETAILS AND DIMENSIONS
Print:
Giclee on Canvas
Size:
16 W x 16 H x 1.25 D in
Size with Frame:
17.75 W x 17.75 H x 1.25 D in
Frame:
White
Canvas Wrap:
Black Canvas
Ready to Hang:
Yes
Packaging:
Ships in a Box
SHIPPING AND RETURNS
Delivery Time:
Typically 5-7 business days for domestic shipments, 10-14 business days for international shipments.
Handling:
Ships in a box. Art prints are packaged and shipped by our printing partner.
Ships From:
Printing facility in California.
Have additional questions?
Please visit our help section or contact us.
Hugh McGrory
United States
Hugh McGrory innovates at the intersection of emerging media, art and technology. His work as an artist has evolved from film and photography through virtual reality and artificial intelligence. Hugh navigates these spaces searching for opportunities to enhance rather than replace human creativity. He is inspired by efforts to democratize the media production process and enable more people to have access to simple, inclusive, affordable and transformative tools. Hugh believes that creativity is healing and that broader access to these technologies can have meaningful societal impact. His art aims to start conversations around how we could bring the best of our human creativity, imagination and compassion to work in tandem with machine intelligence. Hugh ran Make, a film and animation studio in collaboration with computer artist Glenn Marshall in Belfast, Northern Ireland, where he directed and produced award-winning experimental short films. Moving to New York City in 2008, he curated audiovisual interactive installations during Art Basel and Volta Art Fair in New York, Miami and Switzerland. Highlights include screening work by Beeple (Mike Winkelmann) in 2011 - 10 years before he sold an NFT at Christie's for $69 million. In 2011, Hugh also brought the partners together for The Andy Warhol Film Digitization Project, featuring over 500 films by Warhol, developed in collaboration with The Moving Picture Company and Technicolor and described in the NY Times as “the largest effort to digitize the work of a single artist in MoMA’s collection.”
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