Soho Portal Print - Limited Edition of 5

Loredana Cortese: A Journey Through Art, Culture, and Storytelling Born in São Paulo, Brazil, with deep roots in the south of Italy, Loredana has been shaped by a life filled with the vibrancy of travel and culture. Italy serves as her second home, a place where family and the beauty of discovery are ever-present. Seven years ago, she made London her base, expanding her artistic repertoire while enjoying life across Europe. Early Inspirations Growing up as the daughter of a Brazilian fine artist and an Italian tenor and classical guitarist, Loredana’s passion for art and self-expression was sparked from an early age. Her upbringing instilled a deep love for creativity and nurtured her artistic spirit. The Beginning of an Artistic Career Loredana’s journey into the world of art began during her architecture studies, where she gained valuable experience working with renowned names in portrait and interior design. These early encounters sharpened her eye for detail and composition. While later pursuing advertising and marketing, she developed a passion for macro and abstract photography, an art form that allowed her to explore symmetry, repetition, and spontaneous bursts of colour. Professional Path Over the past 12 years, Loredana has built a distinguished career in marketing, fashion, and advertising. She has worked and consulted for prestigious institutions such as Condé Nast, Saatchi Art, Publicis Group and WPP, across South America, Europe, and the UK. This extensive experience has helped her master the art of capturing the essence of her subjects, whether in high-fashion shoots, advertising campaigns, or editorial collaborations. A Reputation for Social Photography Loredana’s work as a photographer has gained recognition for its delicate and profound imagery. Her photography has been featured in both online and print publications, including Time Out London as local publications back home. With a talent for guiding viewers beyond the surface, she draws attention to overlooked details, capturing beauty through symmetry, balance, and vibrant spontaneity. The Power of Storytelling At the heart of Loredana’s work is storytelling. Every image, title, and caption is carefully crafted to weave a narrative that resonates deeply with viewers. Her fine art photography immortalises moments, real or imagined, inviting those who experience her work to see the world through her unique perspective.