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Luw Fot Print

Kit Sadgrove

United Kingdom

Open Edition Prints Available:
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Fine Art Paper

Fine Art Paper

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9 x 12 in ($40)

9 x 12 in ($40)

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White ($80)

Black ($80)

White ($80)

Natural Wood ($80)

Metal: Light Pewter ($150)

Metal: Dark Pewter ($150)

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$120

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ABOUT THE ARTWORK

There are many phrases floating around. We see them on television and store windows. They try to get you to buy their product. My prints subvert our consumerist world by distorting the language so it's barely recognisable. It's a small attempt to regain some control over my life. Have you worked out what the phrase 'Luw Fot' means? If you answered 'Low Fat', congratulations! You could entertain your guests by asking them what the phrase means. It could lead to a conversation about modern culture, about how we're surrounded by marketing phrases that seek to persuade us to buy things. Me, I like buying things. And I sell artworks. Even this description of the art is intended to encourage you to want this artwork. So I'm as guilty as the next person. That's life. I'm OK with it. :-)

DETAILS AND DIMENSIONS
Print:

Giclee on Fine Art Paper

Size:

9 W x 12 H x 0.1 D in

Size with Frame:

14.25 W x 17.25 H x 1.2 D in

SHIPPING AND RETURNS
Delivery Time:

Typically 5-7 business days for domestic shipments, 10-14 business days for international shipments.

I've always done creative work, mostly to do with marketing and words. In fact I was offered an interview as a copywriter with Saatchi and Saatchi, the advertising agency, and progenitor of Saatchi Art, many years ago. I said no. I didn't feel I was good enough. That was foolish. On this site I've put a pretty disparate range of work. But there are some common threads: - Ugly Modern Phrases: My posters are a gentle critique of salesy language. They presumably come from my marketing and writing background. - 3D Sculpture: Recently I got into 3D printing, which allows me to produce sculptures using modern technology; and that's a lot of fun. - Missing People: My 'Missing People' project involves empty sheets from dead people's photo albums. It's not as gruesome as it sounds. Rather, it's wistful. All that's left of them are the captions - the words they wrote so many years ago. And meanwhile, I've got plans to do.... Art videos I'm working on art videos, based around vox pop conversations. We get to hear ordinary people arguing and shouting.

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