"TOO BAD" Painting

Archie Proudfoot is an artist and sign painter whose work utilizes the techniques and the aesthetics of traditional signage to explore our relationship with language.

Having graduating from studying a degree in English Literature Archie went in search of work that would satisfy a dormant sense of craftsmanship. After discovering the artistry of sign painting he found a skill that could be honed over a lifetime of work. He now splits his time between creating bespoke signage for businesses across London and creating his own personal pieces.

The opulent technique of reverse-glass gilding has come to dominate. Archie often chooses to isolate and reify a single word or phrase in the grandeur of gold, examining our emotional response to it, as well as the geometry and physical interplay of the letterforms themselves.