el youm Painting

My work explores and exploits the phenomenon of destruction and the ideologization of the image in nobrow mass culture. Subcultural and iconic signs mutate in my works, transfigurating or even transgressing in the flow of the sacral, mystic, political and advertising symbols. My interest origins in my advertising industry background where I held the key positions at the digital & classic agencies (BBDO, Proximity, LOWE), won and judged local and international advertising festivals. I believe it is important to be an universal, multidisciplinary artist, equally powerful both in non-spectacular interventions into an urban or natural environment and in classical gallery spaces. The key extension of my practice is the work with the idea of clothing as media and conceptual art within the «LOVE» clothing, the brand I established in 2017.