Pine Saver - Edition 4 of 40 Photograph

Born in Mexico and based in Madrid, Paloma Rincón is a visual artist working across multiple disciplines with a strong focus in concept development and art direction. Paloma shoots photographic stills and directs moving image projects in a quirky style marked by bold colors and graphic compositions. Paloma creates visual games using a playful language where the meaning of objects is redefined by unexpected juxtapositions. Her work ranges from experimental and personal projects to commercial assignments for worldwide brands and respected editorial publications. International agencies and clients regularly engage her creativity through commissions and collaborations to create meaningful and striking visual content. “Her work updates the tradition of the still life to the digital, advertising age. And it’s so hashtag aesthetic— no momento mori here; instead, Rincón is interested in bright colors and fascinating forms, with palpable textures and absurd juxtapositioning. She’s a photographer, but also the author of the formal compositions her lens captures” –The Creators Project - VICE Selected Clients: Absolut, Architectural Digest, Black & White Whisky, Bombay Sapphire, Chivas Regal, Coca-Cola, Deliveroo, Diageo, Esquire, Estrella Damm, Ford, Google, Heineken, Ikea, J&B Whisky, KaDeWe, Kleenex, Michelob, N by Norwegian, Nestea, Oreo, Papa John´s, Phase One, PlayStation, Samsung, San Miguel, Schweppes, Sonos, Swatch, TK Maxx, Toyota, Vodafone, Wired Magazine