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Digital, Digital on Other
Size: 18.6 W x 12.4 H x 300 D in
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In this innovative and nostalgic artistry, behold the embodiment of creativity – a customized model seamlessly merging the exuberant Memphis style with the beloved reminiscence of Scalextric, invoking a spirited journey through time and design. The centerpiece of this artistic endeavor is a meticulously customized model, a nod to the familiar Scalextric cars of yesteryears, now transformed into a captivating canvas of Memphis-inspired exuberance. The sleek contours of the miniature vehicles, reminiscent of cherished childhood memories, are adorned with the iconic geometric patterns, vibrant hues, and asymmetric shapes characteristic of the Memphis design movement. As your eyes traverse the model, the marriage of these two worlds becomes apparent. Each car becomes a moving sculpture, a playful fusion of design movements that encapsulates the essence of both the avant-garde and the nostalgic. The dynamic interplay of colors and patterns on the miniature vehicles breathes new life into the familiar, creating a visually arresting spectacle that is both contemporary and timeless. The racing track, now transformed into a vibrant landscape, mirrors the lively patterns of Memphis design. Bold and contrasting hues delineate the twists and turns, inviting a sense of movement that transcends the physical constraints of the model. The once-static racetrack is now an animated canvas, echoing the spirited playfulness of Scalextric within the avant-garde tapestry of Memphis. This customized model is more than a mere homage to the past; it is a visual testament to the enduring impact of design on our collective memories. It invites viewers to rediscover the joy of youthful play while marveling at the intersection of artistic movements. "Memphis Speedway" is not just a static display; it is a dynamic celebration, where design and nostalgia coalesce to tell a captivating story of innovation and enduring delight.
Digital on Other
One-of-a-kind Artwork
18.6 W x 12.4 H x 300 D in
Not Framed
No
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Noelia Lozano is a creative image maker and art director from Spain, working between San Sebastián and Madrid. Her work is focused on papercrafts, CGI and set design- often combining these different techniques and materials to create boldly visual and colorful tactile imagery on three dimensions. With an emphasis on process, she loves highlighting textures, color, light, shadows, and shapes. Before making it her profession, Noelia studied journalism and a degree in telecommunications and computer systems, and has worked as a draftsman in the engineering industry. Leaving behind this stage of her life, she resumes her true passion; graphic design. After finishing her studies in advertising and graphic design she spends time at some studios, after which she formed her own studio and began working freelance for national and international clients in the fields of advertising and editorial. Her works have been published in various print and online media, including Computer Arts, Étapes or Indexbook , to name a few. She has shown her work and given lectures and workshops about her work process at international creativity events such as OFFF festival. Her clients include Havaianas, Kiehl’s, Vodafone, Tumblr, Mini, Fast Company, and Psyop, among others.
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