Post-Brand Existence of the Sign. Post-Simulacrum. Painting

This work is the result of my interdisciplinary research in the field of semiotics and art, during which it became possible to comprehend and define a new state of the sign - post-simulacrum - a term that I introduced back in 2020 - www.niyazmamedov.com/art-signs/#12-10-2020 - and only in 2023 was able to visualize it. You may have already noticed a detail that might confuse the astute observer - the letters 'pb' next to the sign under study, which should usually be in reverse order - 'bp'. But this is not a mistake at all, but one of the visual codes woven within the meaning of the work. The abbreviation means ‘post-brand’ - a phenomenon that I have been researching for a long time in search of an answer to the question of whether a brand sign (which is essentially a simulacrum) can exist after the signified disappears or the signifier is disconnected from it. So still in 2017 I first came to an understanding of the need to introduce a new concept into semiotics which in many ways could make it possible to explain the nature of the existence of artificial iconic signs after the disappearance of the signified. What, in my humble opinion, due to historical progress is inevitable. The work is a part of my many years project ‘Semiosis of Meta-Abstract Symbols / Phenomenology of Freedom’ that ended in 2023 – https://niyazmamedov.com/category/underground/page/3/ . It has been carried out at the intersection of art and semiotics research, which resulted in a number of innovations related both to the formal aspects of art / theory of art and semiotics.

Painting:Oil on Canvas

Original:One-of-a-kind Artwork

Size:19.7 W x 19.7 H x 1 D in

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