HWY dreams #1, 2010 Print - Limited Edition of 1

dob: 21/10/76 - Sydney Australia

Raised in Queensland in a creatively active family, with many successive generations of artists befor me.

Printmaking is largely miss-understood in a contemporary art context and generally confined to historical processes.

This is my departure point. I see printmaking as potentially the most relevant form of contemporary art, it straddles both traditional and contemporary visual culture. Using a historical knowledge of print and visual production, I acknowledge that printmaking is the origin of our current visual world. All visual technologies derive from the historical processes of printmaking.

Looking towards mass production as a form of printmaking. I primarily produce prints as published pages in popular visual art magazines.

The process of mass produced offset lithography is a
updated version of the traditional stone lithograph with this insight I produce my own version of printmaking as mass produced unlimited print editions available at the cost of a magazine.

The aesthetic is text and basic forms, commenting on print and popular culture simultaneously.

I work outside the traditional concepts of unique object exclusivity limited edition and gallery.

My work is an attempt to democratise/inform/play/quote/humour and revitalise printmaking.

Joel Gailer