New York, NY #2 Print

Theda Sandiford, is a self-taught mixed media artist based in Jersey City, NJ. Though art is engrained in her psyche, Theda’s first creative endeavors were in the music business as a digital marketing executive. After years of ground breaking digital branding work for musicians, she began exploring her own artistry by transforming found and meticulously collected materials into mixed media works, photographing her process and then digitally manipulating these images to extend the narrative as part of her personal mythology. Fragmented identity juxtaposed with the existence of infinite possibilities is a recurring theme in her work. Her work Selfie-Joy was licensed to BET’s Being Mary Jane in 2017. Theda has shown extensively in Jersey City, Brooklyn and Los Angeles.