EARTH & SUN Photograph

Viren graduated with Highest Honours in 1985 with a Bachelor of Fine Arts degree in photography and then moved to the Mecca of photography New York City. It was here that he was exposed to the real world of professional and fine art photography. New York is a city bustling with creative energy, fuelling all those passionate souls who come to this city to explore, learn and re-invent themselves in whatever art form they are pursuing. His exposure in the professional world of photography started with assisting other professional photographers. Over 2 years he assisted over a 100 different photographers who worked in diverse fields from Fashion, to Still lives, to Food, to Corporate and portraits to large sets and complex thought processes under these master photographers. He set up his studio in Mumbai in August 1987 and has been freelancing since then. Campaigns include work done for Hero Honda, Concern India, Channel V, Visa, Tamara Capital, OSL P. Ltd, Directorate of Tourism, Pepsi, Hindustan Lever, Rosemount Computers, Soma Magazine, Bombay Dyeing. He is well known for his detailed and exquisite imagery of jewellery, working with some of the top brands and companies like Sunraj Diamonds, Shrenuj, DIA, Lume’, Kantilal Chotalal, K.P.Sanghavi, Ravindra Heraeus, amongst others. The work done for these clients encompass a broad spectrum of images from Fashion, Jewellery, to Still life and Fine Art. This is a catalogue of work, which has been most rewarding for him and most representative of his approach to photography.