Dance on the Backbone of the Dragon, No. 2 Collage

For Lori Hoffman, art has been a part of her life from her earliest moments. Born into a family of two successful artistic parents, her father was a well-known jewelry designer and manufacturer of high-end custom jewelry in Beverly Hills for over 50 years. With his highly original work sought after by the social elite, his jewelry remains a prized staple of several private collections to this day. At an early age Lori was fascinated by the camera. Accepted into her high school’s Advanced Placement Studio Art Program, she studied a variety of artistic disciplines, including ceramics, painting, stained glass and photography to name a few. Subsequently, Ms. Hoffman was voted by her peers as "most likely to become an artist." However, it was to be some time before this prediction would come true. After completing her education with a Bachelor of Arts in Commercial Photography at Brooks Institute under Ernest H. Brooks II, and graduating with honors, she spent more than two decades as Commercial Designer for Advertising Agencies, Fortune 500 companies and corporations. During this time Lori received numerous awards for her design work. Lori’s Hoffman’s artwork genre can best be described as “Slice of Life.” Over the last 30 years, she has photographed people, places and things from around the world. Using multiple image captures, filter stacking and illustration, Lori Hoffman draws upon her accumulated fine art skills, fusing photography, painting and ultimately, storytelling to create imagery that blurs and softens the boundaries of everyday experiences. Capturing some of life’s most ephemeral moments, and emphasizing them with a painterly touch, Lori Hoffman highlights the ordinary, making it vivid with life and full of promise.