"Giant Popcorn" Colorado, 2016 - Limited Edition 1 of 5 Photograph

The series HUMAN LIGHT MESSAGE is part of the wider project NO FASHION PLACES OF AMERICA and introduces a new element in Yuri Catania's creative process. The artist, who usually tries to limit or completely avoid post-production, edits the emblematic shots of the middle American landscapes in a very evident way. Inspired by the famous Hollywood sign, that stands over the north-west hill of Los Angeles, Yuri Catania inserts some light signals in places where the human intervention, in reality, is limited, past or completely non-existent. In this series Yuri Catania shows his personal vision: a vision that is receptive, sometimes passive and adaptable to the events and the world big and small transformations. This series represents a slower reflection on the artist personal perception of reality and adds another nuance to the constant flux of landscapes instinctively captured in No Fashion Places of America. It is the beginning of a new experimental path, characterized by words and brief messages, that, at first sight, seem to have a light and pop meaning. The illuminated signs work their way in the framework, in certain cases, they camouflage in the American landscapes. The HUMAN LIGHT MESSAGE challenge the spectator, they invite him to look thoroughly at every detail: they have to be discovered and, once they are identified, they invite to meditate on their significance. Provocation is the engine that drives the entire project: Yuri Catania offers an ironic vision of the massive use of billboard and advertising signs typical of United States. The artist rephrases and reinvents the vast catalogue of cultural symbols and commercial acts and places them in unlikely places, although the history of the use and abuse of this particular media makes them look credible places. The word LIGHT in the title hence takes different meanings, it is a reference to the apparent irony of the light messages but it also recalls their function: to shed a new light of the landscapes photographed, encouraging the spectator to look at them from a new perspective. The appearance of the HUMAN LIGHT MESSAGE holds a surreal allure and materialize in giant neon Hollywood style sign that show up in unusual places and create a parallel world. Yuri Catania makes a clear statement on the American lifestyle and its constant ever-present invite to consume goods that can be found even in the most remote areas of the country. Everything is on sale, you just need a sign!

Photography:Digital on Paper

Artist Produced Limited Edition of:1

Size:36 W x 24 H x 0.1 D in

Delivery Time:Typically 5-7 business days for domestic shipments, 10-14 business days for international shipments.