Commercialized Spirit Sculpture

Does this help with the sadness? Probably not, right? "Commercialized Spirit" is a conceptual art installation that delves into the complex relationship between traditional plant medicine and modern commercialization, particularly focusing on tobacco's evolution from a sacred plant used by First Nations tribes to its commodification by corporations like Philip Morris. At its core, the installation aims to highlight the cultural and spiritual significance of tobacco within Indigenous communities, where it has been revered for its healing properties and ceremonial use for centuries. Through immersive visuals and symbolic elements, viewers are invited to reflect on the deep-rooted traditions and sacred rituals surrounding tobacco as a plant medicine. However, juxtaposed with this reverence is the stark reality of tobacco's commercialization. Philip Morris, among other corporations, developed intricate marketing strategies that transformed tobacco into a highly profitable commodity, particularly in the United States. The installation explores the tactics and models employed by these companies to sell tobacco products successfully, from sophisticated advertising campaigns to addictive formulations. By intertwining these contrasting narratives, "Commercialized Spirit" prompts viewers to contemplate the ethical implications of commodifying sacred plants and the broader impact of commercialization on traditional cultures. It serves as a poignant reminder of the importance of preserving cultural heritage in the face of relentless commercial pressures, urging us to critically examine the intersection of spirituality, capitalism, and indigenous knowledge in the modern world. This piece is made with a cigarette machine that was removed from a bar in Philadelphia. The machine is fully operable. The packs do not contain cigarettes.