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Sculpture: Plastic, pvc on Other, Plastic.
Usually I am not very inclined to talk about my art, because I believe that the artist must express himself above all with his work and not through words. In fact, I agree with Johann Wolfgang Goethe's thought when he said that "Beauty is in the eye of the beholder".
However, for some observers, it can be challenging to compare his subjective impression with that of the author.
ICONOGRAPHY OF THE VULGARITY
The synthetic flowers and fruit that Saro Brancato exhibits with an orderly redundancy, are presented to us as a metaphor for the real ones which have now lost their natural "soul", to show themselves as serial and standardized objects, and therefore post-organic .
But certainly the artist rather than ideological considerations seems interested in the aesthetic value that these objects take on in the scenography of everyday life, and therefore in the contingent taste they express. Once we would have spoken without hesitation of mass bad taste, of kitsch; but after the revaluation of the ordinary operated by Pop art, in our imagination the common object has taken on a new aura and therefore the boundary between art and taste appears increasingly uncertain.
Between 2009 and 2010 I felt the need to produce a type of art free from traditional pictorial material (pigments, brushes etc ...), and which proposed a New Pop figuration, but with references to the ancient Baroque decoration of the 1700s.
I therefore started using materials with ready-made images (already printed fabrics and pvc), arranging them in multiple layers and obtaining transparencies, so as to have a flat surface but with a slight 3D trend. These works are characterized by a figurative redundancy that I would call "POP-BAROQUE". I have seen that recently an artistic trend is emerging that uses a style similar to this one called "MAXIMALISM", in opposition to the Minimalism of the 60-80s.